A knitter's paradise
By MOLLY HARLOW
Shaw News Service
GENEVA 3/28/2005 - "It's got charm written all over it."
First-time shopper Karen Baudino has phrased it nicely. Her
words sum up the essence of owner Lesley Edmondson's knitting shop, Wool &
With the variety of knitting supplies, classes and gifts
offered at Wool & Company, it's easy to see why this little knitting company has
grown into a successful business with a faithful customer following.
Edmondson and her daughter run the store, which opened in
2000 in St. Charles. Knitting always has been close to their hearts, and they
enjoy sharing their passion with others. In addition, each person on their staff
shares an enthusiasm for knitting. Knitting, they said, is all about
Last year, Wool & Company outgrew its space in St. Charles,
and Edmondson decided to move the shop to Geneva to accommodate their growing
customer base. The new store almost is twice the size, which allows for more
merchandise space and work areas.
"We needed more space," Edmondson said. "And Geneva has a
great little downtown shopping area. We've been very happy and extremely
The quaint downtown shopping area lured Ottawa native Baudino
to Geneva in the first place. Her neighbor discovered Wool & Company and
persuaded her to stop by on her next shopping trip.
"She's raved about this place for a year," Baudino said of
her neighbor. "I see now why she's so passionate about it."
The shop is a second home to people who live down the street,
as well as downstate. Located at 23 S. Third St., the shop's inviting front
windows, filled with completed knitting projects and unique gifts, spark the
curiosity of passers-by.
Inside, wooden cases and cubbies line the brick walls with
the finest and latest knitting supplies. Elegant baskets overflow with
brilliant, gorgeous bundles of yarn. Antique coffee tables are covered with
binders and books containing projects and "how to" instructions.
"I love to shop here. I won't shop anywhere else," customer
Ann Shrowang said. "The staff is amazing. They treat customers more like
Selection and service are two features that draw people to
Wool & Company. In addition to yarn and knitting supplies, the shop also offers
more than 30 classes and workshops for knitters of all levels. Novices should
not be intimidated, either.
"Knitting 101 is definitely one of our most popular classes,"
In addition, Wool & Company also offers what is termed
"Drop-In and Knit Fridays." Although knitters are allowed and encouraged to come
by and work on one of the comfortable sofas any time, these casual,
non-structured gatherings, held every Friday at 10:30 a.m., invite all knitters
to bring their latest projects to the store and skit, knit and chat with fellow
"This place," Baudino said, nodding, "is definitely a little
piece of heaven."